“Nothing makes a woman more beautiful

                                                        than the belief that she is beautiful”

                                                                                                                - Sophia Loren

New York, New York - A revolutionary new beauty tool is invented. The Get In Line Beauty Stencil Kit makes a difficult beauty task simple.

During her six-year tenure as one of Bobbi Brown’s lead makeup artists, Beth Bender was responsible for making women of all ages and skin types look and feel beautiful.  It was during this period, after watching so many clients struggle to draw the perfect line on their eyes, that Beth had a brainstorm. After months of blood, sweat and tears, she designed and perfected the world’s first EYE LINER STENCIL. Appropriately, she named her product “Get In Line”.  Get In Line Beauty Stencils create both a perfect smoky eye, as well as the infamous, cat eye.

Creative by nature, Beth’s exploration of makeup as an art form is not surprising. Growing up in the film and TV industry, she was fascinated by the dramatic transformations that the simple application of makeup could create. After a short stay in Los Angeles, to freelance on film and television, Beth returned to NYC to pave her way into the world of beauty.

There, she worked on numerous fashion shows, editorial shoots, makeup panels, and a national pop music tour. Regular bookings as a make up artist gave her the financial freedom to focus on the creation of her revolutionary beauty tool.

In July of 2005 Beth Bender Beauty moved its offices to Los Angeles and has since expanded their line to include custom blended eye dusts, glam glosses, bronzers, blushes, and much more. Beth’s love of detail and design is evident in the colors and feel of her products.

All Beth Bender Beauty products are designed to address the needs of women everywhere, who want to look and feel fabulous, by enhancing their own natural beauty. When she is not traveling, spending time with her family, or working on set, Beth is developing new products, colors, and ideas.

Thanks to Beth, women no longer require a house call from a makeup artist, or a trip to their favorite makeup counter, to perfectly line their eyes. Now they can do it themselves, at home, at work, or even (please don’t) while driving and talking on their cell phone.

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